A/B tests and copy — what, why, how | by Rachael Bundock | Booking.writes | Medium
fetched at July 15, 2020

A/B tests and copy — what, why, how | by Rachael Bundock | Booking.writes | Medium A/B testing. It’s one of the things Booking.com has built its reputation on, and it’s a huge part of the day-to-day job of anyone who works in the Tech department. Before I started working at…

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