Taking the leap with copy. The role of copywriting in big leap… | by Sofia Tiira | Booking.writes | Medium
fetched at July 15, 2020

Taking the leap with copy. The role of copywriting in big leap… | by Sofia Tiira | Booking.writes | Medium When you think of Booking.com, you think of A/B experiments and data-based decisions. In our previous articles my colleagues shared their stories about running experiments with copy and using data to…

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