A better clickthrough rate: How Pinterest upgraded everyone’s favorite engagement metric | by Pinterest Engineering | Pinterest Engineering Blog | Nov, 2020 | Medium
fetched at November 17, 2020

A better clickthrough rate: How Pinterest upgraded everyone’s favorite engagement metric | by Pinterest Engineering | Pinterest Engineering Blog | Nov, 2020 | Medium Clickthrough rate falls prey to optimizing for clickbait and ignores other signals and position bias. A better metric benefits Pinners seeing an ad and the advertiser who created it. How can we…

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